3 Tips for Marketing to ‘Yuccies,’ Your Shiny New Hipster Replacement

Last week, we were introduced to a new archetype sure to fill an important void during happy hour smack talk: the yuccie. David Infante’s romping explainer for Mashable has been shared nearly 200,000 times, a sign that yuccies are all around us. I’d bet anything there’s one within 15 feet of you. At the very least, you’re reading an article written by one right now.Read the full article