Connexity Acquires PriceGrabber, CSEs Consolidate to Compete with Google PLAs

We recently wrote about the evolution of the CSE rate card and bid management, highlighting that the engines adopting more flexible bidding platforms have emerged as the strongest players in the space. To take that a step further, let’s look forward to where CSEs are heading long-term. On a fairly frequent basis, clients and prospects declare that “the CSEs are dying”.Read the full article