Four Key Discoveries from The Economist’s Global Content Survey of Brand Marketers and their B2B Audiences

The Economist, in association with New York-based marketing research firm Peppercomm, recently conducted a global survey of top business leaders and marketers on the topic of content marketing. 500 global business executives were surveyed to find out what they look for from content providers, and 500 global marketers were asked about how they build their content strategy.Read the full article