How to Build a Brand From Scratch With the Help of Facebook

by Jon Loomer
One of the primary challenges marketers face is building quick traction for a new brand. An established brand has it easy. They can target current Facebook fans, website visitors, customers and email subscribers. These people all know the brand, so they’re likely to engage positively. But if you don’t have any of these things, how do you build a brand? In this post I’ll bre ...Read the full article