Instant Digital Gratification: Taking The Consumer To The Checkout In Rapid Fashion

There was a time when content was king, when content ruled the airwaves and was the hook by which brands fished for consumers. But today, content is a sprawling ocean, and consumers aren’t swimming in it; they are drowning in waves of undistinguishable content. Yet still, brands need to catch these people and reel them in — but they only have tiny windows of opportunity to d ...Read the full article