Sign of the times: Even Playboy is going mobile

The very name “Playboy” may evoke an earlier generation’s views on women, sexuality and culture. But with 77 percent of the magazine’s readers accessing the site on mobile today, the magazine’s brand remains as modern as ever — starting with the new, free and (mostly) PG-rated app Playboy Now. “Playboy is about fun,” said Jimmy Jellinek, Playboy’s chief content officer and editorial director.Read the full article