Snapchat Starts Selling Sponsored Geofilters; McDonald’s Steps Up First

by Martin Beck
Do you want fries with that Snapchat post? Monday, McDonald’s became the first brand to buy into Snapchat’s latest ad product, sponsored geofilters. Geofilters are digital stickers that Snapchat users overlay on photos and videos they post on the social messaging network. Tied to locations and triggered in the Snapchat app by sensors on mobile phones, they allow people to pl ...Read the full article