For many businesses, social media is a joyous playground of interactivity, rich with B2C communication and countless acquisition opportunities. However, hidden away in the dark, damp corners of social are the ‘boring’ brands; those businesses with such niche followings that they feel separated from the idea of a social media strategy. This needn’t be the case – here’s why.Read the full article
Mad Men "Smoking Pitch"
Don Draper and the advertising team pitch a new method of advertising Lucky Strike cigarettes after the FTC ban on claiming cigarettes are good for your health.