Twitter to Advertisers: 100% Viewability on Autoplay Videos — Or It’s Free!

by Justin Lafferty
Twitter on Tuesday unveiled something new in its timeline: autoplay videos. And unless a promoted video is 100 percent viewable (not half-off-screen or scrolled by) and has been watched for at least 3 seconds, Twitter will not charge advertisers for the view. Twitter’s senior product manager, David Regan, discussed this in a blog post: As with all of our ad products, we’ve ma ...Read the full article