Why “Before and After Pictures” Convert So Well

by Derek Halpern
I know you’ve seen those “Before and After” pictures in marketing. They’re everywhere! A bald guy alone on the couch to the left. A guy with a full head of hair riding a horse on the beach on the right. A scraggly unshowered dude in a v-neck to the left. A dude who hates wearing ties (but wow that’s a nice tie) on the right. Why do companies use pictures like these? Because they work.Read the full article