42 Percent Of Programmatic Buyers Still Get Reporting In Spreadsheet Attachments

by Ginny Marvin
While programmatic has brought automation to buying and selling of digital advertising, buyers say reporting from ad exchanges often isn’t keeping pace. In a survey of major programmatic buyers and DSPs by Metamarkets, which provides analytics for programmatic advertising, 42 percent of respondents said they still get bid request data from ad exchanges through attached sprea ...Read the full article