AdRoll Launches Prospecting, A Customer Acquisition Platform

by Justin Lafferty
AdRoll, a Facebook Exchange partner, announced Wednesday the launch of AdRoll Prospecting — a new way for marketers to acquire customers. AdRoll Prospecting allows advertisers to pool first-party customer data, creating a set of potential customers in the AdRoll IntentMap. So far, more than 1,000 advertisers have opted in, ranging from small businesses to large enterprises.Read the full article