Big Data Can Help You Provide a Personalized, Small-Shop Experience

When I was a kid and shopped with my mom, as soon as we entered the local shop, the shopkeeper would know exactly what we were there to buy. He recognized my mom from prior visits, and he was always ready with recommendations based on previous purchases, conversations, and preferences. I viewed the shopkeeper as a friend, someone who knew my family and me, and who was there to help us.Read the full article