Books, the Ultimate Content Marketing: Wiley's David Palmer on Marketing Smarts [Podcast]

David Palmer is a marketing director at Wiley, where he oversees Dummies B2B and the For Dummies, Business, and Education product lines for Wiley's Professional Development division. I invited David to Marketing Smarts to talk about the continued relevance of traditional publishing, books as the ultimate content marketing, and the different types of custom content that work well for brands.Read the full article