Creepy or Cool? What Consumers Think About The Store of the Future

by Linda Bustos
The “Store of the Future” combines in-store tech with the 5 forces of context — mobile, social media, data, sensors and location to provide rich, hyper-personalized shopping experiences. But are consumers ready for it? RichRelevance recently polled 1000 US consumers for their Creepy or Cool study, gauging consumer attitudes towards a variety of in-store digital tactics.Read the full article