DoubleClick Adds Cross-Device Measurement Across Web, Native Units, Programmatic Guaranteed

by Ginny Marvin
Google’s DoubleClick made several announcements during its Leadership Summit in Florida on Wednesday to address the needs of mobile advertisers and publishers. Building on its capabilities to measure cross-device conversions from search and display ads in AdWords, Google is expanding cross-device measurement on ad buys made across the web in DoubleClick.Read the full article