For Social Media, Pay to Play is the New Reality

by Will Scott
The world seems a kindler, gentler place than when I was a kid. We heard jokes like "you're so ugly, your mama had to tie a steak around your neck so the dog would play with you." Fast forward to today, where getting a business in the action on social media requires nothing so humiliating. But like a child screaming for attention, a company's authority on Facebook only counts for so much.Read the full article