Google Improves DoubleClick with Cross-Device Measurement, Native Ads and Programmatic Guaranteed

by Yuyu Chen
Google is going to add cross-device measurement to DoubleClick, in addition to supporting programmatic buying and native ads across the platform. In the connected world, a purchase decision rarely starts and ends on the same device. For example, a consumer may search for a pair of sneakers on mobile while actually making the purchase on desktop.Read the full article