New benchmarks and key tools to help marketers measure cross-device conversions

by Rob Newton
Consumer behavior is undergoing a massive shift: the consumer journey has fragmented from a series of predictable media sessions to hundreds of "micro-moments," where people turn to the nearest device to solve an immediate need. Our goal is to help marketers put the puzzle pieces of the consumer journey back together, which is why we've been investing in cross-device technologi ...Read the full article

Estimated Total Conversions: Cross-Device