Nexcare Bandages Video Campaign Asks Millennials “What Will Nexcare Nana Do Next?”

by Steve Hall
Last year, 3M’s Nexcare bandages brand created a character called Nexcare Nana, an elderly, but enthusiastic and tough, stuntwoman and product tester who appears in a series of videos. The latest effort, aimed at Millennials, reprises the Nana character and solicits audience participation. In each of the original videos — Water Test, Dirt Test and Germs Test — Nexcare Nana p ...Read the full article

Nana vs. Water

Nana's not afraid of a little water and neither is her Nexcare™ Waterproof Bandage. Here's proof. To see how Nana is testing our waterproof bandages, check out these other videos: Nana vs. Germs: http://youtu.be/2p1Q8FhRLfk Nana vs. Dirt: http://youtu.be/k4Hij4JeDCI Meet Nana: http://youtu.be/Ke86tTHAWpI


Nana vs. Dirt

A bit of dirt doesn't bother Nana or her Nexcare™ Waterproof Bandage. See for yourself. To see how Nana is testing our waterproof bandages, check out these other videos: Nana vs. Water: http://youtu.be/L2rXiyExrpo Nana vs. Germs: http://youtu.be/2p1Q8FhRLfk Meet Nana: http://youtu.be/Ke86tTHAWpI


Nana vs. Germs

Germs don't scare Nana or her Nexcare™ Waterproof Bandage. Check it out. To see how Nana is testing our waterproof bandages, check out these other videos: Nana vs. Water: http://youtu.be/L2rXiyExrpo Nana vs. Dirt: http://youtu.be/k4Hij4JeDCI Meet Nana: http://youtu.be/Ke86tTHAWpI


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