PPC Worst Practices: 5 "Smart" Strategies That Are Actually Dumb

by Erin Sagin
As digital marketers, we have the *pleasure* of being part of an ever-changing industry. Consider Google AdWords, which has changed drastically since its inception back in 2000. It started out as an internal service, eventually became a self-service portal and has evolved rapidly from there. As paid search platforms become more complex and sophisticated, it’s critical that acco ...Read the full article