The Impact of Headlines and Tone of Voice on Conversion

Concepts like “building trust” and “presenting a consistent brand” don’t get as much attention as they should. Actually, let’s rephrase that. They get lots of attention but—while many marketers know they need to take these things into account—they’re not exactly sure how or why. It’s easy to measure the ROI of an AdWords campaign or an email blast to 10,000 prospective clients.Read the full article