The Missing Link: 3 Steps For Connecting TV & SEM Performance

by Benjamin Vigneron
Every marketer who thinks about their marketing mix holistically not only cares about each channel individually, but also how those channels perform in combination with each other. While this can get tricky to measure accurately, I’ll share some basic techniques to connect online and offline data — and, more specifically, how marketers can measure the impact of TV and season ...Read the full article