Buyer Behavior Trends Driving The Digital Shift Toward Mobile

by Soo Jin Oh
Buyer behavior is rapidly changing and forcing brands across all verticals to adjust and conform to the interactive world. Nearly every consumer activity has shifted to digital in some way — from listening to music, to shopping, to booking restaurant reservations, and so on. Mary Meeker, a partner at venture capital firm Kleiner Perkins Caufield & Byers, recently pointed ...Read the full article