How, why and the other thing

by Seth Godin
Almost all the inputs, advice and resources available are about how. How to write better copy, how to code, how to manage, how to get people to do what you want, how to lose weight, how to get ahead... Far more scarce is help in understanding why. Why bother? Why move forward? Why care? And rarest of all, yet ironically the most important, is help and insight about getting t ...Read the full article