Millennial dads 101: What marketers need to know

by Tanya Dua
For all the attention that’s been paid to millennial moms lately, their counterparts have gone curiously understudied. But marketers take note: 4.5 percent of the U.S. adult population are dads between the ages of 18 and 34. And as with the rest of their cohort, millennial dads have their own unique characteristics: They are more likely to participate in household chores and d ...Read the full article

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