Pep Boys #MotorOilMasterpiece Campaign Gifted 100 Dads With Motor Oil-Drawn Recreations Of Their Favorite Car

by Steve Hall
In an effort to celebrate every man’s midlife crisis…oh wait, that’s a little harsh. Let’s try again. In order to come up with a truly unique, one-of-a-kind gift for dads on Fathers’ Day, Pep Boys created reproductions of dads’ favorite vehicles using actual motor oil. Created by Mullen Lowe, the campaign solicited dads’ loved ones to send in pictures of their father’s vehic ...Read the full article

Motor Oil Masterpiece - Pep Boys

This Father's Day, give your dad a gift he'll love. Upload a photo of your dad's favorite car for the chance to win a one-of-a-kind motor oil painting. You can also enter via Twitter and Instagram by using #MotorOilMasterpiece and #PBcontest. Only 100 lucky winners will be chosen. Learn more here: www.MotorOilMasterpiece.com


Pep Boys Father's Day Motor Oil Masterpiece Case Study