Report: Conversion & Add-To-Cart Rates Have Been Declining For A Year

by Ginny Marvin
With the exception of a fourth quarter holiday bump, conversion rates and add-to-cart rates have been falling over the past year, according to a new report from Monetate. The Q1 2015 Ecommerce Quarterly report, which analyzes a random sample of more than 7 billion online shopping experiences using “same store” data across each calendar quarter, shows these declines happening ...Read the full article