Split Testing 101: A Crash Course in Optimization

Growing up, I always wanted to be a professional split tester. Although, I thought this meant I’d be eating banana splits all day. Split tests in the business world involve a lot less ice cream, but a lot more profit. I’d say they about even out. If you’re looking to improve your profits per lead or customer, understanding the fundamentals of split testing is the first, an ...Read the full article