The Most Expensive States for Paid Search in the U.S.

by Larry Kim
Depending on the state you're advertising in, your cost per click's (CPC) could range from as high as 78 percent above the national average all the way down to 65 percent less. The way Google reports on CPC changes, you'd think paid search should be getting less expensive across the board. We've heard quarter after quarter about their declining CPCs, yet in the wild, many ma ...Read the full article