Under The Hood: How Google AdWords Measures Store Visits

by Matt Lawson
The ability to measure store visits from AdWords launched in December 2014, and there are currently hundreds of advertisers that are taking advantage of it. It makes sense; users search for something and then end up buying it in a store, hotel, dealership or somewhere else instead of online. This stuff is already happening all the time — now, Google (my employer) is getting b ...Read the full article


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