What is a good Click-Through Rate (CTR)?

What is a good click-through rate, anyways? Simple answer: There is no simple answer. Don't let this metric scare you today! Let’s cover some vocabulary first. Impressions: the number of times your ad is shown Clicks: when someone clicks on your ad, AdWords counts that as a click. A click is still counted even if a user does not reach your website (ex: your site went down ...Read the full article