Why Content Isn’t a Commodity Anymore

by Julia Mccoy
In only a few short years the content game has changed drastically and dramatically. So much so that what passed for content back in 2011 would be considered terrible today. Back in 2011, content wasn’t done to help the consumer. It wasn’t done to give the client something. It was done as a hook, to draw the client in and to snap them up. Back in 2011, content wasn’t done to help the consumer.Read the full article