Five Ways Google Analytics Turns You Into the Sherlock of Paid Search

One of the most enduring characters in popular culture is Sherlock Holmes. Between the original books, 1930s movies, the recent blockbusters, the hit TV show, and thousands of other references, everyone is probably at least passingly familiar with the great English detective. What makes Holmes so fascinating to us (and valuable to Scotland Yard) is his ability to quickly sca ...Read the full article