Inside BuzzFeed’s new app: ‘We are obsessed with performance’

by Lucia Moses
BuzzFeed jumped into the news app fray Thursday, and the devastating Charleston church shooting gave the publisher a chance to show off its serious side. BuzzFeed has been branching out from its viral roots to hard-hitting journalism, and while most people still come to the site for its lifestyle and entertainment fare, the app represents an earnest attempt to go after a news audience.Read the full article