Marketers Don’t Need To Choose Between Efficiency And Premium

In 2014, we saw greater emphasis placed on automation and data-driven ad buying than ever before. Spend on audience targeting solutions is expected to grow to nearly $17 billion by 2017, which will equal 83 percent of the total U.S. digital display spend, according to Magna Global. Audience buys are an important piece of any marketing strategy — with so much content and nois ...Read the full article