The gamer’s guide to mobile advertising

PopSong game developer FreshPlanet buckets their audience into two camps: Those that make in-app purchases and those that watch ads. Why? Power ups–sold for a dollar a pop–are simply more profitable, but that revenue comes from just about 2 percent of their audience. “Fifty percent of our revenue is coming from advertising, but it comes from the 98 percent of users who never b ...Read the full article