The publishers that take soft approach to fighting ad blockers

by Ricardo Bilton
For publishers, it seems there are almost as many tactics for combatting ad blockers as there are people running them. A slight exaggeration, perhaps, but one method increasingly in vogue among media outlets is to simply find a way to show readers ads anyway. That’s the mission behind Pagefair and now Sourcepoint, a new “content compensation platform” that says it can save pub ...Read the full article