Why newsrooms need to embrace ‘experiences’ as their differentiator

by Brian Morrissey
The cliche “content is king” is trotted out plenty. That mindset is a virus in newsrooms, according to Raju Narisetti, svp of strategy at News Corp and a former journalist who has crossed to the business side, who joined the Digiday Podcast this week. The laser focus on content above all else has blinded newsrooms to embracing how important it is to focus on packaging content ...Read the full article