What Murakami and Other Literary Giants Learned From Brand Writing

During his trip to Seoul, Colin Marshall discovered something unexpected. Before novelist Haruki Murakami became an international literary giant, he was a brand writer for apparel company Onward Kashuyama. But he wasn’t just cranking out traditional ad copy—he was writing branded fiction. In 1985, Onward launched a campaign to market their U.S. apparel brand J. Press.Read the full article

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    newyorker.com - 5 readers - A fat book could be assembled, just listing all the later-to-be-famous writers who stopped briefly in the cubicles of ad agencies.