The Two Types Of Brands (And The Entrepreneurs Behind Them)

by Steve Olenski
Recently, I was having a discussion with branding expert David Brier on the sometimes questionable state of brands today. He laughingly mentioned a client who recently asked, “How did you know? You must have time traveled to know what we’d need.” We both chuckled and David told me his response, “Oh absolutely. I visit the future and return to report my findings.Read the full article

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