5 Reasons Marketers Fail With Data

by David Booth
In the recent “Big Data for Marketing & Sales: Data Accuracy to Business Impact” study by IDG Connect, nearly half of respondents are still finding it difficult to draw insights from data. And at the turn of the 20th century, marketing pioneer John Wanamaker was credited with the popular saying, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.Read the full article