Fast and furious: What legacy retailers can learn from H&M

by Tanya Dua
Retailers that trade in quickly produced, mass-market clothing have been running circles around iconic legacy brands like American Apparel, Abercrombie & Fitch, J. Crew and the Gap lately. Among the most prolific so-called “fast fashion” brands is H&M. The Swedish retailer has mastered the art and combined it with engaging social and digital experiences.Read the full article