Marketing Superstars Tell All: Measuring Content Marketing Box Office Success

by Ashley Zeckman
“Show me the money. Show me the money!” – Jerry Maguire In the summer of 2010, the Internet was abuzz about the upcoming movie Scott Pilgrim Vs. the World. It was based on a comic book with a rabid cult following and directed by the indie darling behind Sean of the Dead and Hot Fuzz. When the movie was released, the buzz intensified, dominating social media for its opening weekend.Read the full article