Mobile 20% of Programmatic Ad Spend

by Michael Levanduski
Share ! tweet Just two years ago mobile made up just 3% of all programmatic ad spend. According to a recent publication, that number is now over 20%. This growth is quite incredible, especially since the ad spend in other areas hasn’t really dropped at all in terms of total dollars spent. Instead, the total amount marketers and brands are spending on programmatic ads just co ...Read the full article