Mobile millennials, skeptical Xers, and boomers who’ll tell you to get lost: A marketer’s guide to the generations

Ah, “brand loyalty”: the sweetest words to a marketer’s ears. Yet this most elusive of KPIs isn’t one-size-fits-all. When you get down to it, brand loyalty means very different things for various generations. For example, did you know millennials love cause marketing (think TOMS Shoes), while Gen Xers prefer a more transactional relationship with their brands? Let’s look at h ...Read the full article

The Clorox Company - Clorox Bleach - Mission Accomplished - Commercial - 2012

Clorox Brand Bleach Commercial Have a Moment You Need Bleached: