#SEJBookClub: 4 Lessons in Brand Building From Sally Hogshead’s ‘Fascinate’

by Danielle Antosz
Want to see what other books SEJ has covered? Read our other reviews in the SEJ Book Club archive. For this month’s book club, I chose Sally Hogshead’s book ‘Fascinate: Your 7 Triggers to Persuasion and Captivation.’ Coincidentally, I chose this book several months ago and only realized she was set to speak at Copyblogger’s Authority Rainmaker 2015 conference when I arrived ...Read the full article