Report: Meredes, Barbasol, DQ Roared in Jurassic World Social Marketing

by Justin Lafferty
Jurassic World is currently the highest-grossing film in the U.S., but not all of the buzz is coming from Chris Pratt or velociraptors. According to Unmetric’s Engagement Score, Mercedes-Benz, Barbasol and Dairy Queen were the most engaging brands talking about the blockbuster. Unmetric found that all three brands usually used #JurassicWorld as the hashtag in their social ...Read the full article


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