Tecate Light targets Hispanic Millennials with a crowdsourced campaign

by Tanya Dua
The battle for millennial beer money is heating up in the Hispanic market: Tecate, the Heineken-owned Mexican beer, launches its latest effort aimed at targeting “bicultural” Mexican-American Gen Y-ers in the Sunbelt states. “One Bold Night” is a short film released today, broken into four 60-second clips, that depicts an epic night from the point of view of a Tecate drinker a ...Read the full article

TL 1

The launch campaign for Tecate Light introducing The Black Eagle. And his hunt for bold flavor.