What Keeps People Coming Back to Mobile Apps?

People download apps all the time, but the many are used once and never used again. Google teamed up with market research firm Ipsos MediaCT to survey 8,470 consumers with smartphones. The goal: to find out what drives people to install apps, what keeps them coming back and why the abandon apps. The report also offers some insights for marketers hoping to ensure the longevity of their apps.Read the full article